About
Lead-Insights is a value enhancement tool that enables to unlock the full potential of events and aligned sponsored campaigns.
It's a platform designed to facilitate – Marketing managers in accessing international marketing events and digital services. Informa made Insights more Actionable by combining rich engagement and company intelligence data with every lead.
Problem Statement
How might we provide
Actionable Lead-Insights
to marketers?
The Goal
Making it more Human
Improve Targeting
Simplifying lead discovery by implementing demographic and profit-based customer filters, for more robust targeting.
Enhancing Engagement
Boosting engagement by understanding who the leads are and how will they engage with the content that is being created?
Simplifying Data Management
Creating a comprehensive portal for every available data point – especially from multiple campaigns.
Aiming at Desired Shifts
Manual Process to Automation
Scrubbing through raw data to Surfacing insights
Limited data to Enriched Company & Lead Profiles
research and strategy
Identifying needs, challenges, concerns and preferences with the four voices framework aimed at creating an impactful, delightful and well-rounded experience.
Voice of Intent
Streamline lead discovery and enhance targeting strategies for greater efficacy. Thus ensuring a cohesive brand language with other Informa verticals.
Voice of Design
For easy adoption, focus on the high functionality to minimise technical complexities, thus simplifying the process for marketers to target leads.
Voice of User
Make data documentation efficient to resolve technical limitations, so that the process is not cumbersome and time-consuming.
Voice of Experience
Expecting a tool that provides robust lead discovery tools to drive higher conversion rates and the company's bottom line.
features
Crafting solutions that delivers outcomes
Consolidated data across sources
Outlining key distinctions among leads, such as job companies, functionality and performance metrics to create a potential list of leads for marketers to target.
Enriched Profiles
Company and Lead profile sections combined with company intelligence, providing a deeper understanding of the target leads.
Effective Data Management
Import and export master data including every available data point from multiple campaigns.
Target Leads Demographically
Set up profiles to automate segmentation by filtering leads with Ideal Customer Profile (ICP) and create exportable segments to directly target in your campaigns.
Measuring ROI and analysing performance for optimising campaigns, improving decision-making and driving business growth by improved lead interaction.
Insight Reporting
A dashboard view of campaigns, helping to analyse and measure return on investment.
Campaign Upgrade
Going beyond single-event sponsorship to maximise lead nurturing efforts.
Engagement Analysis
Assessing lead and campaign performance by comparing engagement levels.
Insight Summary
Lead Insights unifies and enriches data from exhibition attendance and sponsorship.
Developing a responsive design ensuring optimised
experience and accessibility across all devices.
The overall process involved designing features that impacted the business and creating a visual identity. Here is the link to the final outcome of our efforts.